Kevin Weisbruch // Pala SX from Buttery Films on Vimeo.

Kevin Weisbruch mobbing hard, keeping it real, and throwing down the hottest laps out at Pala

This week, we interviewed with one of our own surf athetes Luke Fuhrman to get some insite for those who dont know him. This young 15 year old hails from Hunington Beach CA. At the early age of 7 he started shredding the knar due to his friends and family who surfed. When he started getting serious, went to surf camps and got private coaches as well to improve himself. When asked what he loves most about surfing, he awnsered "just the amazing feeling of learning a new trick, or getting that perfect wave". He competes in CCSA comps as well as on his schools varsity surf team. Other things that interest Luke is skating, BMX, and riding dirt bikes. After a long good day of surfing, the best food he would choose to have would be Pick Up Stix. (And might i just say that i just went there for the first time and OMG... Amazing. Probably not healthy, but good all the same). And after a very nice interview, we asked what would be the perfect day for this kid. His response was,  Wake up, go surf his brains out, hit up Pick up Stix and end it off with some girls. Short and simple, got to like that. Well this is Luke Fuhrman everyone. Look for him in the future to come up through the ranks. Keep it up Luke.

 

 

 

Athlete Tyler Morris got into a dangerous situation while out at the North Shore of Hawaii preparing for the Pro Jr Nationals. He and Pro surf Legend Derrick Dorner were at Makaha Beach with 25 footers pounding in, it literally took them one hour and fifteen minutes of intense paddling to get to line up. 

Tyler was a bit sketched out when he heard Derrick say "go for it".  Tyler ended up missing that wave and that's where the trouble started, he looked back only to see four MASSIVE mountains of water coming at him. He was paddling for his life when he realized he had to dive for the bottom. The wave crashed and he was violently thrown around and around. Once it stopped he made it up for a gulp of air, just in time to see two more walls of water heading straight for him. He was jerked and twisted around so much he didn't know up from down anymore, that's when he saw a glimmer of light and swam for the surface. 

 Now for the bad news,   when he went to take a breath of air all he got was lungs full of sea foam. The last wave hit and he was underwater for what felt like an hour, long story short Tyler survived this "near death" experience. He was exhausted and kicked out to the left where he relaxed in still water thankful to be able surf another day.  

Please welcome London Hudson to the team! London is ten years old and has been skating for four years. He has skated in Spain and all over Canada. London's proudest moment was the time he landed his first air of about four feet, although currently, he is known to go bigger. He hopes to skate in New York this year. Look for him in the Vans Pro Pool Party at the end of summer. 

Our youngest athlete, Scout Swing age 8, is focusing on his goals for 2013. He started racing almost two years ago and is planning for a big year. In 2012 he was the Triple Crown Series champion in the super peewee class. Scout has been riding many tracks, mainly his home track at Perris Raceway, in preparation for the World Minis in Nevada. He hopes to make road trip and ride all Arizona tracks this summer.

Everyone check out Focus Apparels upcoming Motocross star RJ Wageman in Dirt Bike Magazines newest 2 Stroke video "Service Honda CR250 2 Stroke". Hope everyone enjoys it!!

Focus Apparel had our first annual gathering at the new warehouse, aka "The Nest." It was a holiday party exclusive to our athletes, however, once their friends arrived it became packed. Anyone from beginners to pros took their turn on the ramp as others watched from the chill zone enjoying food from the grill and refreshments. Superstar resident dj Darryl Mundy was also in The Nest dropping the beats for the night. Everyone had a great time and we are already looking for the next excuse to do it again. Happy holidays to you all!

New comers, in every sport there are up and comers trying to make it big in the sport they compete in. Now tell me one person who doesn’t like new comers, people that you have never heard of that just show up and blow the doors off the competition. Focus Apparel's very own Colton Aeck AKA Colt 45 is one of those people. He races in the 450 Amateur Pro class and currently trying to get his pro card to start 2013 racing the AMA Outdoor Nationals. He has recently been killing it in his races minus a few bobles here and there. I would definitely keep him in your scopes for the future. He has recently made headlines being interviewed by Transworld Motocross online. Check out this link below and see what colton has to say to the interviewer Steve Emter. http://motocross.transworld.net/1000139452/features/muscle-milktwmx-race-series-profile-colton-aeck/

Over this past weekend Focus Apparel Bmx Athlete Robert Mcilvaine came to town for a competition in Burbank, Ca. Sadly the competition got rained out but that didn't stop Robert from riding his favorite spots in Southern California. We met up with Robert at the Santa Clarita Skate Park and got a quick season in before he and to go back home. Glad you had fun even though you didn't get to compete and from all the Focus Apparel family hope to see you soon! 

 

 

 

 

Welcome to the team Nathan Hines! Riding Canadian concrete and dominating contest is what he does best. Glad to have you with us and good luck in future events with Focus supporting 100% of the time.

 

 

 

 

 

 

Focus Apparel Moto Athlete Rj Wageman recently was featured in Dirt Bike Magazine's 2013 450 Shootout. After a full day of testing in the end the MR 50 came out on top. For more information on the 2013 testing look for Dirt Bike Magazine's issue in December 2012. To see the 2013 450s in action check out the video and watch for Focus Apparels very own Rj Wageman in the JT gear on the 2013 YZ450F.

 

Over this past weekend Focus Apparel decided to head out to Lancaster, CA to cheer on truck driver Luke "LMFJ" Johnson. As the weekend came along so did the problems with Luke. Being  part of the Focus Team Luke kept his head held high and continued on. Now its that time of the year to for get everything and get ready for the next series of races.

 

 

Got a video for Focus athlete Colton Aeck made By Brandon Biro. Everyone look for Colton next year in the Arenacross series and hopefully the 2013 outdoor nationals.

Focus Apparel skate athlete Mike Aronow has been spending his summer in the pools. Doing what he enjoy everyday while getting better everyday learning something new.Seems like you had a good summer and hope to see you in some pool jams soon.

 

 

Congratulations to Luke Johnson on getting his first Pro Light win on Saturday at round 9 of the Traxxas TORC Series. You had an amazing race getting out in front right from the start and held it the entire race. Once again fantastic job and hope to see you up on top again this year.

 

  

 

We would like to congratulate Taylor Robert on clutching the 2012 Worcs Championship. Great job on taking the championship with one round to go and hope that you will continue killing it in your future races. We're glad to have you as part of our team Taylor.

Surfer Steve takes time away from the waves to bring Focus to the kids.While at Indian Hills Camp its always a great experience and joyful for the kids. Being able to see these kids smile and enjoy themselves is definitely a achieved goal. Wonderful job Surfer Steve on helping these kids enjoy life and having a fantastic time.

 

Focus Apparel's surf athlete Tyler Morris has been taking some time to go and enjoy his self in Hawaii. No matter if he's out on the boat or watching the sunset he's always focused in every situation.

 

 

 

 

Recently caught Bmx Team Riders Robert Mcilvaine and Garrett Vanhooser out at the Santa Clarita Skatepark. Although both riders are coming back from injuries they were outstanding improving one another skills and having a good time. You can look for Robert and Garrett in upcoming local jams and contest for the remainder of 2012.

 

 

 

Focus Apparel: Vegas 2012 from Spenser Robert on Vimeo.

Quality Riders and Quality Clothes = Quality Vibe

 

Congrats to our little man Scout who’s been taking home a lot of hardware lately! 1st Place In points at the Transworld Muscle Milk Series with (4) 1st (1) 2^nd, top 10 @ Gold Cup Series and Top 5 @ Loretta Lynn's  qualifier. Look out World Minis’, Scout’s comin’ in hot!

 

 

Surfing the Oceanside pier and ripping some fun 3-4 ft waves is what he does best. Focus Apparel is stoked to have Surfer Steve on the team. Always aggressive in the water and always friendly to the peeps. Photo cred: Garrett Riker with HWY5 Media

 

Focus Athlete Bobby Langin is riding, training and practicing hard. He’s prepared to do whatever takes to be on the World Cup Stage in 2013!

 

Our boy Shaun Elam represented hard and rode insane at the contest.
He was barely walking after the event.

Skating = Lot of hard work

Focus/Monster Energy Kawasaki Athlete Taylor Robert takes you through a day in the life. Press play, open the vid on big screen and enjoy…

It's a lifestyle. What's your Focus?
Focus Athlete: Taylor Robert
Directed and Edited: Spenser Robert

Skating everyday and getting Super Technical is his game. Brandon Read skating Santa Monica daily…
Look for the Focus Icon stickers on his board.

Garret Vanhooser goes pro and gets 3^rd at first ever street comp!

Garret is always progressing and we're stoked to have him on the Focus team.

Focus Team Rider Kevin McNicol and a few of So Cals dedicated surf photographers have been collecting shots over the past couple of months.

The surf has been great and Kevin and his photography team have been there to capture the moment.

Kevin’s loving his hand shaped M.d.s  “Welch’s Grape Single Fin”.

Photo by Tim Spaulding


Photo by Ryan Beyer



Photo by Tim Spaulding

Focus Apparel is thrilled to announce that we have signed east coast Supercross Lights athlete Justin Starling. Watch him kick ASS live on speed this Saturday night from Atlanta GA. If he top 10s we will have a special gift for all of you. Gooooo J.S.

Focus Apparel Pro Surf Athlete Shelby Sharp on her way to hit the a.m surf.

 

Trully living the Focus lifestyle...AMAZING

Some of Focus' finest pro skaters! You guys rock!

Check em out! Brandon Read, Rich Lopez, Steve Steadham.

Focus Apparel riders killin' it at the 2012 WORCS Series comp! Keep up the good work guys!

Focus Apparel is stoked to have AM Surf athlete Matt Jones as an addition to our Surf Team! WELCOME HOME MATT! 

Focus Apparel welcomes Off-Road Truck racer Luke Johnson to the team! Luke is racing the 2012 TORC Championship Series in the Pro Light division. Watch him on TV all season long on Discovery HD and LIVE on SPEED! Welcome to the family Luke.. Good luck on the 2012 TORC championship hunt!

Livin' the Urban Lifestyle - Its what we're about

Focus Athlete Sean Stanley "This is the way I live"

Focus Apparel athlete Bryce Stewart is definitely someone to watch out for! He's got what it takes to be #1! Bryce Stewart aka Yung Stewy aka MisterClean, 18, of Canyon Lake has been putting it down on the dirt tracks getting ready for the supercross season, and we have no doubt he's going to kill it in this years competitions!

Focus Apparel recently met up with the youngin to chit chat and from what it seems, he's just got IT. Recieving his first motorcycle bike at age 4, he immedietly got to work and was entered in junior competitions. Showing off his talents in the races, his first sponsors came in to play, Troy Lee Designs and AC Racing. Having dominated AM championships over the years, he seems to be moving quickly to acheiving his goals much like his idols James Stewart and Jeremy McGrath. Now riding a Suzuki RMZ250, #752 on the tracks, sponsored by brands such as Dragon, Eleven10mods, O'neil, Enzo, Renigade fuels and now Focus Apparel, just to name the few. We are proud to announce Bryce Stewart riding in the 2012 AMA Anaheim 1 Supercross event Saturday January 7th, so come out and support Focus Apparel and our athlete Bryce Stewart and lets have some fun!!!

Agenda Long Beach

January 5th, 2012 (9am - 7pm) & 

January 6th, 2012 (9am - 6pm)

Long Beach Convention Center

In case your bored!

Come join the fun with the crew and Focus Apparels very own Garrett Vanhooser at Borchard Community Center BMX competition. 

Selling faster than you can say FOCUS!

Check out FOCUS Apparels Poly Tech Jackets! Whether your standing in the rain or mobbin down the snowy slopes, we won't have you looking like a marshmellow! Our versatile jackets will keep you warm and looking sleek on the hill or the streets! SEE FOR YOURSELF!

Focus Logo also available in Neon Orange.

We got beanies yes we do! we got beanies! how bout you!?

Focus apparel is proud to announce the arrival of our SWEET! NEW!! BEANIES!!! fit for strolling the streets or riding knee deep in some pow. Check em out!

Coming straight out of San Diego, where he's won The Summer Surf Series and conquered 1st place in The U.S Surfing Championship. We are Stoked to announce our newest surf team member STEPHEN MOORE aka SURFER STEVE to FOCUS Apparel! 

Being that he has been well known managing surf teams, owning on contests, and reigning daily on the waves. We have no doubt he will surely be a great asset to the FOCUS TEAM!!!  

Keeps you wantin' more!

Focus Apparel Athletes Justin Soulé, Taylor Robert, Gary Sutherlin and Kacy Martinez were all ready to battle in Vegas. With the two main event format, Soulé would be given the opportunity to pass Geoff Aaron.

(#33 Taylor Robert outside and #3 Justin Soule right up the middle)

Focus Apparel is excited to announce its official LAUNCH party at Thousand Oaks Powersports on December 3rd . A complete showing of our entire line, including the newly introduced Shattered Tee, will be available to all who attend. Also, a special meet and greet with our Focus Apparel Athletes will be held. Top names like Factory Kawasaki’s Justin Soule and Factory KTM’s Kacy Martinez want to meet you! Make sure you mark your calendars you will not want to miss this event!

Snowboard Athlete KC taking advantage of the snow season!

This is what our late night meeting look like!

Over the weekend Focus Apparel headed to Phoenix, AZ for the 10^th and final round of the WORCS Series. Focus Apparel athlete Taylor Robert was able to ride away with a win in the pro class and many other athletes capped off the year with much success.

For the first Pro race on Saturday, all eyes were on Kurt Caselli, who had a demanding point lead coming into the weekend. A top ten finish was all it took to clinch the championship. Off the start it was Cole Martinez with the holeshot with Brown, Abbott and Garrison in tow. Focus Apparel riders Justin Soule and Taylor Robert didn’t get the best of starts so they had their hands full. Half way through the hour plus a lap moto Robert was able to move into second and Soulé was running fifth. When the checkered flag came out, Brown was the first to cross the finish line, followed by Robert and Soulé. The last few laps were very hectic for Soulé but he was able to make two key passes to get him on the podium.

Later in the day Sunday the Pro women’s class lined up to do battle. Once again, a championship was on the line, but this time for Focus Apparel athlete Kacy Martinez. Just like Caselli, Martinez came into round 10 with a commanding points lead and all she had to do was finish this moto. When the gate dropped it was newly signed Focus Apparel athlete Sherri Cruse with the holeshot followed by Martinez and Bash hot on her heels. The three would stay in this running order for the remainder of the race. The second place finish for Martinez was more than enough to wrap up the championship as she won her third WORCS Championship.

Sundays Pro race put the same three guys out front battling; Brown, Soulé and Robert. This time however, Focus Apparel athlete Taylor Robert got the best of Mike Brown and went on to win the moto. Brown finished a close second with Soulé rounding out the top three. The win gave Robert the overall on the weekend with a 2-1 performance. Brown finished second with a 1-2 and Soulé went 3-3 for third.

In the Pro 2 class, Focus Apparel athlete Justin Seeds already wrapped up the WORCS Championship at the previous round. A bad start made finishing on the podium a hard task for Seeds but he put on a hard charge and ended up finishing 4^th. Cooper Hall another Focus Apparel Athlete put in a great ride finishing 9^th.

In the Pro 2 Lights class, Kevin Weisbruch got the Maxxis Holeshot and looked well on his way to win his first moto win. A few mistakes in the WORCS Cross section cost Weisbruch some time but he was still able to finish a solid 2^nd. This marked Weisbruch’s first podium in the Pro 2 Lights class.  Our other Pro 2 Lights rider Ty Tremaine ran into some technical difficulties with his bike and ended up finishing 13^th.

Congratulations to all Focus Apparel athletes who raced hard this weekend; we are looking forward to 2012!

Here are some photos from over the weekend:

Taylor Robert on his way to win round 10.

Justin Soulé on route to an impressive 3rd place finish.

Taylor Rober and The Director of Athlete Relations for Focus Apparel Brett Saunders chatting away at the starting line!

The newest member to join the Focus Apparel Family, Women's Pro Sherri Cruse.

Kacey Martinez on her way to claim her third WORCS Women's Championship.

Cooper Hall laying it over.

Focus Apparel was everywhere in AZ. 

Thank you Mark Kariya for all the Photos. 

Focus Apparel is making some noise this weekend in Hawaii. Our skate team will be hitting up The 2nd Annual Steadham Spyder Cup at The Hickam Skatehanger. Good luck to our guys competing in the street and bowl events and make sure you stay tuned for results.

Check out The Monster Energy Kawasaki Race Report from this past weekends EnduroX. 

Focus Apparel Athlete Julien DeSario airing it out!

We call this "The Owl Roast"!

Focus Apparel is now carried at The Racers Edge (TRE). If you live in the area make sure you head on over and check out the brand. Remember if you buy any Focus Apparel products from TRE you'll receive one of our special "Blue Stickers".

Address:

2139 Tapo St # 108
Simi Valley, CA 93063

Phone:

(805) 582-9495

Putting some old film to use.

Meet the newest member of The Focus Apparel Surf Team, Shelby Sharp. You can find her hitting contests every weekend up and down the West Coast. 

We are proud to announce that Kacy Martinez has joined the Focus Apparel Team. Kacy competes in the WORCS series and even competed in the X-Games womens motocross and Enduro X this past year. 

• 2009 & 2010 WORCS Womens Pro Champion
• 2009 AMA Womens Rider of The Year

September was a huge month for Focus Apparel and all the women out there. On September 6, we launched our women's line and have had nothing but positive feedback. Whether it was vending at events or hitting up local skate parks, Focus Apparel was out there doing it big. It's our goal to stay interactive with all of our followers and athletes. Every weekend we are at events supporting our athletes and representing the brand to our best for all the fans and spectators. Make sure you follow us on Facebook and Twitter to find out where we are heading next.

This Photo was sent in from the guys down at Roland Sands Design.

Women's Tee's: 

Are designed with both comfort and durability in mind and makes for a unique texture as well as drapes against the body for a slimming look.

Women's Sweatshirts:

Contrast is key with our 100% cotton unisex zip hooded sweatshirt made from premium, super soft, lightweight fleece offering slim fit and quality construction. Finished with plastic tipped white round draw cord, nickel zipper pull and eyelets. Split stitch double needle sewing on all seems. If you like style, comfort and durability this sweatshirt will make your day.

Women's Jackets:

Style, versatility and a statement about you are trademarks of our new Poly Tech Zip Hooded Jacket. Custom Focus embroidered, Removable zip off hood, Thumbholes at cuffs, iPod holder and eyelet in front welt pocket, antique nickel draw cord tips and eyelets, water resistant fleece body. Great on the go and wrinkle resistant. Awesome jacket, you will love it.

Everyone living in the Valencia area Dusty Ride in the Valencia Town Center now carries Focus Apparel. Head over there today and get your hands on some of the freshest clothes. Remember with every purchase of Focus Apparel you'll receive a super special "Blue Sticker"

Address:

24201 Valencia Blvd. Valencia, Ca 91355 

In Valencia Town Center

Phone:

(661) 259-7734

The last month was extremely exciting for Focus Apparel. Starting with Mammoth Motocross at the end of June then working our way into July with the official launch our company. As the month of July slipped by, many events took place. Whether it was the signing of new athletes, announcing the launch of our women’s line, or X Games 17, Focus Apparel was on the move. We have appreciated everyone’s support and can’t tell you enough how much it means to us! Lets show the world that we live for our sport, our lifestyle and that we can survive and grow in today’s crappy economic world. WE ARE IN CHARGE!!!!!!

Focus Apparel is now in stock at Homegrown in Ventura, Ca. Make sure you make your way over to their store and check out the Focus Apparel line. Purchase any Focus Apparel and receive one of our special "Blue Stickers".

About:

HomeGrown Surf Co. is rooted in the small beach town of Ventura California. Everybody comes from diverse areas, backgrounds and belief systems, which are the ingredients that create a “unique you”. Life takes us all in different directions and through various experiences, but our upbringings, values and beliefs are what get us through life’s journey. HomeGrown is founded on the idea of staying true to your roots, to who you are, and most importantly, what you believe in

Address:

1656 Walter St. Suite F, Ventura, Ca 93003

Phone:

1(805) 642-7873

Address:

1775 Daily Dr. Suite #C, Camarillo, Ca 93010

Phone:

1(805) 383-1288

Our favorite place to get Mexican food. Great tasting food and their logo represents us very well!